Google Business Profile has added features faster than most business owners can track. Messaging, booking, product catalogs, Q&A, performance insights, and AI-generated summaries are all live and influence how customers evaluate a business.
The data reinforces the urgency: mobile devices account for over 60 percent of local business website traffic.
Review response strategy matters for rankings. Google has confirmed that responding to reviews signals engagement. Responses should reference the specific service provided and the location, which reinforces keyword relevance naturally.
Messaging through Google Business Profile lets customers contact the business directly from the search result. Businesses that enable messaging and respond within five minutes convert significantly more inquiries than those that rely on phone calls alone.
The team at LocalSurge builds websites, optimizes Google Business Profiles, and deploys AI tools for local businesses across Sioux Falls and the surrounding metro.
Service menus and product catalogs on Google Business Profile appear directly in search results. Businesses that populate these sections give customers pricing and service information before they even visit the website, reducing friction in the decision process.
More information about local business marketing, SEO, and AI automation is available at localsurge.co.